When you first got a website, did you expect to get a whole lot of visitors right away? If we’re honest, we probably all expected or at least hoped that would be the case. Of course, that’s not how it really works.
The other components include regular fresh content, social media, email newsletters, search engine optimisation, conversion rate optimisation, and analytics. Can you afford to ignore these?
If you have a website – for yourself or your business – you should be confident that it’s what you want or need. If you aren’t sure, you should assess your website to help you decide if you need a new website, or simply an update.
When you’re making a website for someone else – if it’s not for free, you’re going to want to charge the right amount for it.
We need a well-informed and engaging guide to the complex and out-of-reach world of planning, designing and building websites.